To Beauty without Boundaries, Global Journey: International Raw Material Giant Firmenich Visits Uniasia

    On March 21st, a team from global raw material giant Firmenich visited Uniasia, which was kindly received by Ms. Wu Zhiqing, President of Uniasia Group, Mr. Cheng Yingqi, Vice President of Marketing, and Mr. Meng Fei, General Manager of SEEYOUNG Marketing Business Center. The executives from both sides had an in-depth discussion and exchange on global fragrance raw materials, R&D technology and other aspects, and talked about the development trend and future of the fragrance industry.

Entering museums and corporate halls to witness the aesthetic heritage

    Accompanied by Mr. Cheng Yingqi, Vice President of Marketing of Uniasia Group and his entourage, the guests visited Uniasia Museum and Enterprise Pavilion, feeling the millennium Chinese beauty and make-up civilization, witnessing Uniasia's profound cultural heritage, and highlighting the vitality of China's daily chemical industry, which attracted the appreciation and affirmation of the visiting guests.

    Firmenich expressed that it was impressed by the Uniasia Museum and was shocked by the high quality of Uniasia's development. The museum is of great significance to the inheritance of Chinese beauty and cosmetic culture, which is also the sense of mission of Uniasia as the leader of China's cosmetic industry.

Join hands with top international perfumers to win the future of daily chemicals

    During this interaction, both parties exchanged views on the development trend of the cosmetic industry, raw material selection and R&D technology. Firmenich  demonstrated its  innovative  flavor technology, precise research tools and business development strategy to Uniasia, and Uniasia also communicated with the two parties on related raw materials, which resulted in a win-win situation for both parties.

    Originating from Switzerland, Firmenich aims to provide flavors and fragrances for the world's most famous brands, and has maintained its independence for more than 120 years, and has become the world's largest flavor and fragrance giant. Its fragrance raw materials are "born to be good, take the natural method", in line with the preferences of Chinese consumers, which coincides with Uniasia's commitment to "become a leader in natural cosmetics", and is a profound inspiration for the R&D and production of Franic, which focuses on natural and organic skincare, and SEEYOUNG, which is a silicone oil-free scalp care brand. It is also an inspiration for the R&D and production of Florentine and SEEYOUNG, which specialize in natural and organic skincare.

Internationalization of raw materials, quality above all

    Uniasia has been shaping its brand culture with the spirit of craftsmanship, developing and producing products with the quality of craftsmanship, and serving the consumers with the concept of

craftsmanship. Uniasia has long attached great importance to product quality and experience, and constantly pursues the world's cutting- edge technology, while also selecting first-class quality raw materials around the world.

    Joining hands with Firmenich is not only the horn of Uniasia's further internationalization, but also a high degree of interpretation of the development concept of "Going out, inviting in". In fact, as early as in 2018, Uniasia had already put forward the development goal of "integrating global resources, promoting public entrepreneurship, and creating a new ecology of Uniasia". In fact, as early as 2018, Uniasia had already proposed the development goal of "integrating global resources, promoting mass entrepreneurship, and building a new ecology of Uniasia", and the in-depth communication with Fenmei is precisely the further promotion of Uniasia's strategy of integrating global resources.

    At last, both parties exchanged gifts and took photos to memorize this memorable and brilliant moment in the history of beauty and cosmetic. Eurasia also hopes to break the global boundaries by communicating with the world's resources, bringing new opportunities for cooperation between Chinese and foreign cosmetic markets. Whether in the past, at present or in the future, Uniasia always upholds the corporate mission of "Leader in Natural Cosmetics", upgrading the brand value, product research and development, and service experience to a higher level, and injecting new elements into the development of China's cosmetic industry through the integration of global resources.