Recently, the first China-US Cosmetics Summit Forum was held in the United States. Co-organized by NYSCC (New York Chapter of the American Society of Cosmetic Chemists), CACPA (China- American Association of Cosmetic Professionals) and Green Eyes, the forum aimed at focusing on the current situation of the industry, sharing the latest research results, and providing useful ideas for the development of the Chinese and American cosmetic industry.
Dr. Pan Zhi, Global Chief Scientist of GEG, attended the forum as a representative of Chinese beauty head enterprises and delivered a keynote speech titled "Development and Opportunities of Chinese Beauty Brands", and GEG was awarded the Pioneer of International Exchange Award.
Dr. Pan Zhi (5th from left) received the award on behalf of GEMS
In the keynote speech, Dr. Pan Zhi reviewed the development history of Chinese beauty brands in the past 40 years, and deeply analyzed the challenges and opportunities of Chinese beauty brands in the current market environment. She said that Uniasia Group, as one of the earliest batch of pioneers in China to enter the beauty industry, after more than 30 years of development, has owned a number of brands such as Beauty MEIFUBAO, Franic, SEEYOUNG, SKYNFUTURE, etc., and its products cover a wide range of fields such as skin cleansing and skin care, hair washing and care, body care and essential oils, etc. It is the first to realize a global layout in the industry. It has taken the lead in the industry to realize the globalization layout and is the head enterprise of Chinese cosmetics.
Dr. Pan Zhi delivers a keynote speech
Dr. Pan Zhi also shared the successful experience of Uniasia Group in product R&D, brand building and cultural heritage. She mentioned that Uniasia Group has established three R&D centers in China, Australia and the United States, and focuses on the introduction of top R&D talents, the cultivation of core talents and the construction of scientific research team, forming a high-quality R&D team led by doctors and supported by masters.
With the goal of "being a champion product and creating a world famous brand", the company has implemented multi-brand and multi-category operation strategy, and built a brand matrix with different characteristics and complementary advantages; it has also established the Guangdong Uniasia Beauty and Cosmetic Museum, which recreates the millennium-old beauty and make-up civilization of China with the main line of interpretation and change of dynasties, and inherits the beauty and develops the beauty.
Uniasia Group's China Beauty & Cosmetic Museum
In the future, Uniasia will continue to seize the opportunities for international development, enhance product localization and cultural identity, find the unique positioning of Chinese beauty brands, and enhance the diversification of the global cosmetics industry. Playing the role of industry leader, we will jointly promote the innovation and development of China's beauty industry, lead China's beauty enterprises to the world, and help China's beauty industry to a broader market.